Identity and packaging for Costello & Hellerstein by Robot Food
“Ori Hellerstein and Yvonne Costello handcraft their sublime chocolate truffles to deliver a complete sensory experience. Inspired by their creativity, technical brilliance and collaborative approach, we developed a brand identity and pack design to add even more to the experience. The wordmark is a clean and confident contrast to the organic lines, motion and craft origins of a flowing marble pattern achieved by swirling ink on water and overlaying cartridge paper. The result is a beautiful, uncompromising identity. A fitting showcase for the truffles within.”
Bold, brave and beautiful. That’s the blueprint for Robot Food’s design. Making noise is good. Being heard is better. What they do is turn up the volume on strategic creativity. They focus the messaging. They do away with clutter. They craft every detail. Simply put, they’re hellbent on great ideas that bring solid commercial results.
(Source: behance.net, via seconddesign)
Japanese Poster: Tama Art University Graduation Works. Osawa Yudai. 2007
(Source: osawayudai)
(Source: theendlessplainoffortune, via forwhoo)
(Source: identity-of-design, via identity-of-design)
Pierre Mendell, exhibition poster for japanese posters, 1988. Neue Sammlung, Munich. More to see: itsnicethat
(Source: itsnicethat.com)
I work for a corporate identity firm.
Client: I don’t like it. Make the text in the middle bigger, but leave the blue box around the word the same.
Me: I can’t do that. I have to scale the full object or else it would go against your branding standard and EPS you sent us. It would look wrong.
Client: Those don’t apply to this. Why is this so hard for you, a designer, to understand? Just make the text bigger and leave the box the same!
Me: I’m going to have to get you to sign off on these changes before we sent them to be manufactured. Please find the attached approval form. Once again, I do not recommend this modification.
Client: We need this installed next week. I don’t have time to argue with you! Just make it the way I asked.
The client forwards back signed approval form.
Later, during installation…
Client: THIS LOOKS HORRIBLE. Why didn’t you tell me it would look so different!
I forward all the emails warning the client, detailed measurement about changes from original EPS, and signed approval from him and his VP on the changes.
Client: Well I’m not paying for this. It looks completely wrong.
(Source: clientsfromhell)